Why does Using Videos Necessary for eCommerce Website Design?
When it comes to choosing between product videos or product images while eCommerce website design, a lot of website owners usually prefer to use images. This is probably because creating videos is a time-consuming process and often require an in-depth knowledge and necessary tools. Despite this fact, a lot of experienced and specialized eCommerce website designers recommend to use videos on the website due to numerous good reasons. If you have no idea about the same, you must read this blog to know why and how should you use videos in your eCommerce website.
Why is Using Videos So Important while eCommerce Website Design?
Before finding the answer to this question, it is important to know that you can use videos in so many creative ways on your website. For instance, you can create product video, background video, footer video, etc to engage users and boost conversion by helping customers know about what you offering. Apart from driving conversion and user engagement, there are so many benefits of using videos while designing a website.
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Google Loves Videos: This is probably one of the reasons why a lot of professional web designers recommend including videos in your web design strategy. Search engines like Google display a mix of search results like videos, texts, maps, news, images, etc. Using videos on eCommerce website gives you a brilliant opportunity to be visible in the search results which is very important to grab the attention of the users. Moreover, Google gives priorities to sites having videos on their search results. So, if you use videos in any form in your eCommerce website, your chances of ranking high on search engines will surely increase than other who does not.
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Videos are More Sharable & Clickable: Several studies have even confirmed that people love to watch videos than reading texts. Using videos over photos and texts while designing an eCommerce website also give you a great opportunity to convey your message and your brand story in an engaging, attractive, and easy way. The more people come close to your website, the higher will be the chances of driving conversions.
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Videos Engage: Great videos engage customers. A beautifully designed video grabs the users’ attention and gives you a great opportunity to portray the message you want to deliver to your users without disturbing to their interest.
As video creation is a bit time-consuming task, a lot of website owners prefer to use images or text over them to use in their website design. Though creating a good video require time and creativity, when implemented properly it can offer you a competitive advantage. Have no idea about the A B C of video creation and how to use videos for making a website engaging and effective? You should visit The Digital Department to get the best assistance.